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Wilson, NC

Integrated campaign for the Wilson Visitors Center including print, digital and OOH. Illustrated by Eleanor Shakespeare.

 

Prepare to be surprised

First of all, it’s more than a rest stop off I-95. It’s home to a world-famous whirligig park.
As well as North Carolina’s first gigabit fiber internet community. From antiques to athletics, you’ll always find something unexpected here.
An integrated campaign including print, digital, OOH, and a refreshed website for Wilson, NC with fast results.

 
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I gave Wilson’s entire website a makeover, visually and structurally.
We cut the number of pages from over 100 down to 10 without losing any important information, making the site much easier to navigate.
Our developer did a great job bringing everything to life by incorporating subtle animation and micro interactions on every page.
wilson-nc.com

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Art Direction | Print Design | OOH | UX/UI | Animation | QA/QC

Written by Hannah Freyaldenhoven. Photomontage illustrations by Eleanor Shakespeare.